CG Work: Nike Tronathalon

2005 | This spot for the Nike-Philips MP3 player, directed by Joseph Kosinski, features Ironwoman Triathlete Lokelani McMichael participating in three virtual sports. Lokelani was shot on green turntable-mounted equipment, then tracked, and composited into digital environments and onto digital vehicles.

Lightcycle design and environment by Oliver Zeller.

Credits

Director: Joseph Kosinski

Executive Producer: Chris Buckley

Production Company: Pusher Media

Producer: Nicole Acasio

VFX: KDLAB/Tweak Films

Design/Animation/Rendering: Joseph Kosinski

Lightcycle Design/Environment: Oliver Zeller

Rowboat Design: Kevin Cimini

Particle Effect: Jim Hourihan, Michael Root

Editor: Nick Lofting

Music: Q Department